The teachings of rivers that infuse life into steppes with unknown borders, mountains, and the heart of the land, instructing us to keep up with the times, inspired the rebirth of the civilizations we have built. Thanks to this imagination, Asurbanipal Holding was established in 2023 to develop solutions to accelerate the development of companies, enterprises, and countries in numerous sectors by combining traditional and modern perspectives. 

The understanding underlying Asurbanipal Holding is to maintain in our memory, like a map, the consciousness, behaviors, and socially constructive worldview of our powerful people who have developed the places in which they have lived for ages. While integrating the national ideals we have inherited with technology, the most basic pillar of Asurbanipal is this memory, which directs nature by taming it, tempering iron, and drawing a path for history in the great history of humanity. Asurbanipal aims to create opportunities by using all its resources efficiently. Through our achievements in the steel, building, mining, technology, textile, and food industries in which we operate, our core principle is to make the world a better place to live for future generations.

We became conscious of preserving the existing beauty while building the future. This consciousness also serves as the guiding concept for all of our employees' respectful attitude toward our decreasing resources. While the options for rebuilding a world where the environment and people are constantly being damaged are limited, our urban and social consciousness, which includes our cultural codes, is the key to making this feasible. We owe our principled stance that cares about solutions that bring benefit, comfort and convenience to all layers of society to our history that has built great civilizations for thousands of years.